Ascent & Awaken Rwanda Hug
Ascent & Awaken Rwanda Hug
A bright, balanced Rwandan coffee with juicy berry notes, fresh citrus character and a smooth, clean finish.
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Ascent & Awaken brings the distinctive flavour of Rwandan coffee to your everyday brew. Choose whole beans or ground coffee for filter brewing or a cafetière, and find the format that suits your routine.

Discover the character of Rwandan coffee
Some coffees feature deep chocolate notes. Others bring a brighter, fruitier character.
Ascent & Awaken draws inspiration from Rwanda, where high-altitude coffee can develop distinctive sweetness and lively fruit notes.
With bright berry character, fresh citrus notes, and a smooth finish, this coffee suits those who enjoy a little more brightness in their daily brew.
A different origin. A different cup. Another reason to explore speciality coffee.
What makes Ascent & Awaken Rwandan coffee distinctive
Ascent & Awaken is a Rwandan coffee selected for its bright fruit character and balanced flavour.
Berry notes add lively sweetness to the cup, while fresh citrus brightens the flavour. A smooth finish keeps the flavour rounded and approachable, making it a distinctive choice for anyone who enjoys a fruitier coffee profile.
Whether you brew it first thing in the morning or take a moment for an afternoon cup, Ascent & Awaken offers a chance to explore Rwanda's coffee character.
Choose whole beans if you prefer to grind your coffee fresh, or select the ground option to suit your equipment.
A bright, fruity coffee for your morning cup
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Encourages calm mental clarity.
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Light uplifting flavour without harshness.
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Smooth and balanced to sip slowly.
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Creates a hopeful morning ritual.
Your free Ritual Collection with every order
Every Warmery order includes our complimentary digital Ritual Collection, worth £15, delivered straight to your inbox after purchase.
Included in your Ritual Collection:
- The Daily Reset Ritual Guide: simple ideas for creating small pauses throughout your day.
- Morning Sound Ritual: an audio experience to accompany the start of your day.
- Evening Sound Ritual: an audio experience for a quieter end to the day.
It’s our little extra to help you make more of the moments around your favourite cup.
Worth £15. Included free with every order.
Ascent & Awaken coffee at a glance
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High altitude Rwandan coffee.
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Smooth bright flavour profile.
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No artificial flavourings or additives.
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Crafted by a small UK brand.
Make time for your morning coffee
Let the kettle boil. Grind your beans if you prefer them freshly ground. Give the coffee a moment to brew, and let the first sip be something you actually notice.
Ascent & Awaken brings bright berry notes and fresh citrus character to the cup, making it a lovely choice for a morning coffee with a little more fruit and brightness.
No elaborate routine required. Just good coffee, prepared the way you like it.
How to enjoy your Ascent & Awaken morning coffee
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1. Choose your brew.
Use whole beans or the ground option that suits your equipment.
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2. Give it time.
Let your coffee brew according to your chosen method.
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3. Notice the flavour.
Look out for the berry sweetness, citrus brightness and smooth finish.
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4. Make it your own.
Enjoy it black or with milk, depending on your preference.
Preview your free Warmery Ritual Collection
Preview your morning or evening meditation drink ritual and feel the calm before it arrives.
Ascent & Awaken Rwandan coffee FAQs
What does Ascent & Awaken Rwanda Hug Coffee taste like?
Ascent & Awaken has bright berry notes, fresh citrus character and a smooth, balanced finish. It is a good option for coffee drinkers who enjoy a fruitier cup rather than a predominantly chocolate-led flavour
What makes Rwandan coffee distinctive?
Rwanda produces a range of coffees with varied flavour profiles. Depending on the growing region, coffee variety, processing method and roast, you may find fruit, citrus, floral or sweet notes. Ascent & Awaken is selected for its bright berry character and balanced finish.
Is Rwandan coffee acidic?
Coffee can have a naturally bright, citrus-like acidity, which contributes to its flavour. Perceived acidity varies with the coffee's origin, processing, and roast. Ascent & Awaken is described as having bright berry and citrus notes with a smooth, balanced finish.
Is Ascent & Awaken available as whole beans or ground coffee?
Yes. The product page offers roasted whole beans, ground coffee for filter brewing and ground coffee for a cafetière. Check the available variants to select your preferred format and size.
How should I brew Ascent & Awaken Rwanda Hug Coffee?
Choose the grind that suits your equipment. Use the filter option for filter brewing or the cafetière option for a cafetière. If you choose whole beans, grind them to suit your brewing method. Adjust your coffee-to-water ratio to find the balance you enjoy.